7 Tips for an Effective Evangelistic Campaign

7 Tips for an Effective Evangelistic Campaign

by Loren Seibold

Focus on Prophecy

“Prophecy is still king in attracting people to evangelistic events,” says Larry Witzel. “No other theme gets as much response.”

Stay Thematically Cohesive

“Sometimes a presenter tries to mix themes—for example, mentioning prophecy but softening it to appeal to church members who object to strong prophetic imagery,” says Witzel. “The result is poor response rates. Advertising, sermon titles, materials—all need to be saying one thing.”

Utilize New Media

Pastor Diego Boquer and Jennifer Jill Schwirzer made effective use of Facebook. As for advertising, “Mail-back response is obsolete,” says Witzel. “Few people will take time to fill out a card, find a stamp and mail it. You have to get them on the phone or the website quickly, and get them to commit to attending an event.”

Keep Jesus Central

“In our efforts to understand the prophecies, we sometimes forget that it is ‘The Revelation of Jesus Christ,’” says Schwirzer. Pastor Boquer adds, “You shouldn’t introduce them to the beast before introducing them to the Best.”

Incite Lay Involvement

“I think that my not being a formally trained theologian kept my audience with me,” says Schwirzer. “I felt like I crashed and burned in one presentation, but they stayed with me because they knew I was a fellow student.” Pastor Boquer asked an elder to preach a series of meetings, and church members quickly took over for him and the Bible worker to give personal Bible studies.

Keep it Congregation-Centered

Both Schwirzer and Boquer had church members meet and make friends with attendees every night. “Everything we do must build congregations,” says Witzel. “There’s no point to evangelism otherwise.”

Continue Discipling

Pastor Boquer follows his evangelistic meetings with an equally intense series to root new members in the truth. Schwirzer’s pastor, Tara VinCross, presented discipleship classes to support Schwirzer’s evangelism efforts.